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In April 2012, Google released the Google Penguin update the intention of which was to penalize Web-sites that applied manipulative tactics to further improve their rankings over the internet search engine.[24]

An Web optimization technique is considered white hat if it conforms to the major search engines’ pointers and requires no deception. As the internet search engine rules[thirty][31][43] are not prepared as being a number of principles or commandments, this is a crucial difference to notice. White hat Web optimization just isn’t nearly following tips, but is about making sure that the written content a online search engine indexes and subsequently ranks is identical information a user will see.

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